Capturing or selecting the perfect photos for a project can sometimes be difficult. Visit our page about photo best practices to learn what to do and what not to do when taking your own photos.
Here are some tips about how to select the best topical, environmental, and cultural brand photos for your project. The images on this site are provided at a resolution that is suitable for print materials.
Topical images capture people in the environment in which they live and work. They connect the subject to their story.
Topical photos focus on a specific person, or group of people, and feature them in the space in which part of their story takes place. These visuals should illuminate the authentic essence of a subject’s character: how they walk, talk, and interact with their environment. Composition and technical aesthetics should encourage the viewer to focus on the subject.
Cultural images capture the spirit and uniqueness of different communities, organizations, and campuses. They showcase the diversity, energy, and vibrancy of IU’s communities.
Cultural photos visually articulate what is special about our various schools, clubs, groups, campuses, and more that make Indiana University what it is. These visuals focus on the lifestyle and vibe that reflect the unique culture of each campus.
Environmental images showcase the beauty of IU campus landmarks, buildings, shared areas. They capture IU’s spaces, places, and atmospheres.
Environmental photos visually focus on the structures, scenic spots, community areas, and other campus-scapes that embody the tangible world of IU. People may be depicted, but the general purpose of the visual should be to convey a sense of place. The viewer should be able to imagine themselves within the depicted environment.
Our team specializes in each category of photography to communicate Indiana University’s brand messaging artistically and effectively. For more examples of topical, environmental, and cultural photos, visit our brand guidelines.
If you and your team need something more specific or advanced, our photographers are experienced in everything from event coverage, to editorial imagery, to the headshots of your dreams. Request photos to get started.
